“PLUS COFFEE” LOYALTY PROGRAM RULES
September 8, 2026
1. GENERAL PROVISIONS
1.1. The rules and conditions of the “Plus Coffee” loyalty program (hereinafter referred to as the “Rules”) shall apply in all coffee shops of the federal ONE PLUS COFFEE chain located within the territory of the Russian Federation. Pursuant to paragraph 3 of Article 438 of the Civil Code of the Russian Federation, upon acceptance of the proposed terms, the person accepting this public offer becomes a user of the Loyalty Program Bonus Card by registering, authenticating, accumulating and using bonuses referred to as “Treats” when paying for an order at ONE PLUS COFFEE coffee shops (hereinafter referred to as the “Coffee Shop”) under the terms set forth below.
1.2. Terms and Definitions:
1.2.1. “Plus Coffee” Loyalty Program – a loyalty program governing the relationship between the Participant and the Provider with regard to the Participant’s acquisition of rights to receive privileges and use the terms and promotions of the loyalty program.
1.2.2. Participant of the “Plus Coffee” Loyalty Program (hereinafter referred to as the “Participant”) - a legally capable individual (Article 21 of the Civil Code of the Russian Federation) who has registered for the loyalty program.
1.2.3. ONE PLUS COFFEE Mobile Application - a software product intended for the registration and subsequent identification of the Participant in the Provider’s program, used as a tool for accumulating and redeeming bonuses and using other terms of the loyalty program.
1.2.4. Bonus Card – an electronic loyalty program card valid for the term of the Agreement, enabling the Participant to receive, accumulate and redeem accumulated bonuses referred to as “Treats” toward partial payment of a purchase, as well as receive other privileges in accordance with the terms and promotions of the loyalty program. The Bonus Card is located in the ONE PLUS COFFEE mobile application.
1.2.5. Bonus Card Balance - a conditional positive amount of accumulated “Treats” representing the monetary equivalent of the Participant’s right under the Bonus Card to receive catering services on the terms specified in this Agreement. The Bonus Card belongs to the Participant, and its transfer to another person, even for temporary use, is not permitted. If such situations are identified, the Bonus Card shall be blocked by the Provider.
1.2.6. Bonuses - units of account referred to as “Treats” credited to the Participant’s Bonus Card balance.
1.2.7. Payment with Bonuses - the process of deducting bonuses from the Participant’s Bonus Card balance to pay for part of an order.
1.2.8. Loyalty Program Tier — the Participant’s status determining the cashback percentage and the maximum percentage of bonuses that may be redeemed in a receipt. The tier is assigned automatically depending on the cumulative total of purchases made throughout the entire period of the “Plus Coffee” loyalty program.
The above terms and definitions may be written in this Agreement with either an initial capital letter or a lowercase letter, in either the singular or plural form.
1.3. Each Participant has an individual bonus account.
1.4. Bonuses on the card have no cash value and do not imply payment of their monetary equivalent.
1.5. The Rules of the Loyalty Program may be amended by VAN GROUP COMPANY LLC at any time unilaterally, subject to mandatory publication in the ONE PLUS COFFEE mobile application and on the website https://onepluscoffee.com/. Changes to the Loyalty Program shall take effect from the moment of their publication or within other periods established by VAN GROUP COMPANY LLC.
1.6. By registering and participating in the Loyalty Program, each Participant confirms that they have read these Rules and Conditions, fully accept them and agree to their application, including any updates, for the entire period of participation in the Program.
1.7. The Parties enter into an Agreement under which the Provider undertakes, during the term of this Agreement, to provide catering services to the Customer under the terms of this Agreement. By registering for the “Plus Coffee” loyalty program, the Participant confirms full acceptance of the terms of this Agreement and undertakes to comply with them.
1.8. A person is entitled to become a Participant upon making a purchase of any amount at a coffee shop.
2. REGISTRATION IN THE LOYALTY PROGRAM
2.1. Registration in the Loyalty Program is carried out using the ONE PLUS COFFEE Mobile Application by registering in a personal account and completing the required fields (Name, Phone Number).
2.2. To receive privileges, the Participant must provide all data specified in clause 2.1 of these Rules and give consent to the processing of personal data.
2.3. Consent to the processing of personal data, receipt of service and advertising communications, and participation in promotional games or contests is governed by the Personal Data Processing Policy. Subject to consent to the processing of personal data, the Participant’s registration in the ONE PLUS COFFEE mobile application confirms their participation in the Loyalty Program and their consent to the Loyalty Rules and the Personal Data Processing Policy.
2.4. If the Participant refuses to provide consent to the processing of personal data, participation in the Loyalty Program is not possible.
2.5. The Participant is responsible for the accuracy and currency of the data provided during registration in the Loyalty Program and independently monitors and updates this information, including when changing their mobile phone number.
2.6. The collection, storage, processing and use of personal data of Loyalty Program Participants shall be carried out by VAN GROUP COMPANY LLC in accordance with the Personal Data Processing Policy.
3. ACCUMULATION OF BONUSES UNDER THE BONUS PROGRAM
3.1. The Loyalty Program Bonus Card provides the Participant with the following privileges: 1 Treat = 1 ruble.
3.2. The loyalty program features a multi-tier accumulation system. The cashback percentage depends on the total amount of purchases made by the guest while participating in the “Plus Coffee” loyalty program.
- Taster – the guest receives this tier immediately upon registration and for purchases totaling up to RUB 3,000. The cashback rate in Treats is 3%, and the available percentage of Treats redeemable in an order is up to 30% of the receipt amount;
- Hunter – for purchases totaling from RUB 3,000 to RUB 15,000, the cashback rate in Treats is 5%, and the available percentage of Treats redeemable in an order is up to 30% of the receipt amount;
- Connoisseur – for purchases totaling from RUB 15,000 to RUB 30,000, the cashback rate in Treats is 7%, and the available percentage of Treats redeemable in an order is up to 30% of the receipt amount;
- Guru – for purchases totaling RUB 30,000 or more, the cashback rate in Treats is 10%, and the available percentage of Treats redeemable in an order is up to 100% of the receipt amount.
3.3. The tier increases as the total amount of purchases accumulates.
3.4. Accumulated Treats are valid for 90 days from the date of purchase. If the Treats are not used toward subsequent orders within 90 days, they expire (and can no longer be used).
3.5. The Bonus Card user has all rights granted to them by consumer protection legislation.
3.6. Bonuses are accumulated on any order paid for in cash and/or by cashless payment. The Program cannot be used simultaneously with any other bonus or discount cards, coupons, or other loyalty programs.
4. PAYMENT WITH BONUSES UNDER THE BONUS PROGRAM
4.1. Accumulated Treats may be used as partial payment for subsequent purchases. The maximum redemption percentage depends on the Participant’s tier (clause 3.2 of these Rules), is available provided that the guest has Treats in their balance, and requires authentication in the receipt through the Bonus Card in the mobile application. Participants at Tier 4 are entitled to redeem up to 100% of the order value. No Treats are awarded on the remaining amount paid with money when Treats are redeemed.
4.2. The Participant is entitled to redeem or accumulate Treats, participate in Loyalty Program promotions, collect special marks (stamps), and receive a complimentary beverage under promotions using a code or QR code from the mobile application.
If the mobile application has not been downloaded, the Participant may provide the mobile phone number specified during registration in the Loyalty Program and accumulate Treats and special marks (stamps) under promotions. When the Participant is authenticated by phone number, the following are unavailable: redemption of Treats, participation in Loyalty Program promotions, and receipt of a complimentary beverage.
4.3. The Participant is entitled to participate in marketing promotions under the loyalty program, namely:
• A Participant who has downloaded the ONE PLUS COFFEE mobile application and completed registration is entitled to receive a welcome gift in the form of 100 Treats credited to their Bonus Card balance. The Participant may use these bonuses to pay up to 30% of the amount of their first and subsequent purchases within 10 days from the date of registration in the mobile application. After that, the complimentary Treats expire. If the Participant has previously registered in the ONE PLUS COFFEE loyalty program, the welcome bonuses will not be credited.
• On their birthday, the Participant receives a gift – 50% cashback on a purchase. The offer is valid for 11 days: 3 days before the birthday, on the birthday itself, and for 7 days after the date. The increased cashback is credited once for the purchase of any beverage or dish. The cashback received is valid for 10 days from the date of crediting, after which the complimentary Treats expire.
• The Participant is entitled to participate in the “Invite a Friend” promotion, invite friends to join the loyalty program, and make purchases at ONE PLUS COFFEE coffee shops for their friends. The Participant receives 100 Treats credited to their Bonus Card balance for the first purchase made under the loyalty program by each invited friend. The Participant may use these bonuses to pay up to 30% of subsequent purchases within 10 days from the date the complimentary Treats are credited. After that, the complimentary Treats expire. The friend must register for the Loyalty Program by installing the mobile application. They must then make their first purchase within 10 days after registration, for any amount, using the Loyalty Program and paying for it with money. Upon registering in the ONE PLUS COFFEE mobile application and entering the referral promo code during registration, the invited friend receives a gift — a 100% discount on their first beverage from the list below, prepared with regular milk and espresso:
Espresso
Americano 200 ml
Cocoa 200 ml
Cappuccino 200 ml
Latte 200 ml
Matcha Latte 200 ml
Classic Raf 200 ml
Vanilla Cream Raf 200 ml
Hojicha Latte 200 ml
Flat White 200 ml
The discount is valid for 10 days from activation. For the friend, the referral program is activated automatically upon downloading the mobile application. The invited friend will not receive welcome Treats for registering in the Loyalty Program. The promotion is not available at self-service kiosks.
4.4. The validity period of Treats awarded under additional promotions shall be specified separately in push notifications, email messages, social media, or the mobile application.
4.5. To receive catering services under the terms of this Agreement, the Bonus Card Participant must present the QR code from the ONE PLUS COFFEE mobile application to the barista (cashier) when paying or provide their phone number. When placing an order at a self-service checkout, the Participant must use the code from the ONE PLUS COFFEE mobile application or enter their phone number.
5. RULES FOR TRANSITION FROM THE OLD ONE PLUS COFFFEE LOYALTY PROGRAM TO THE NEW “PLUS COFFEE” LOYALTY PROGRAM
5.1. From the date these Rules enter into force, the previously existing ONE PLUS COFFEE loyalty program shall be replaced by the “Plus Coffee” loyalty program (hereinafter referred to as the “Program”). Participation in the previous program shall cease, and all privileges, bonuses and other assets accumulated by Participants shall be transferred to the “Plus Coffee” loyalty program in accordance with the procedure established by this section.
5.2. The “10th coffee as a gift” promotion, which provided for the accumulation of special marks (stamps) and receipt of a complimentary beverage, shall cease to apply as of the date these Rules enter into force. No new stamps shall be accumulated under this promotion, and previously accumulated stamps and complimentary beverages shall be converted into bonuses (“Treats”) as follows:
5.2.1. Participants who have an unused complimentary beverage (10th coffee) at the time of transition shall be credited with 420 Treats to their Bonus Card account in the “Plus Coffee” loyalty program, with 100% redemption permitted. These bonuses may be used to pay 100% of the cost of any dish or beverage from the menu. The validity period of these bonuses shall be equal to the validity period of the complimentary beverage received under the previous ONE PLUS COFFEE loyalty program.
5.2.2. Participants who have accumulated 5 or more stamps but have not acquired the right to receive a complimentary beverage at the time of transition (fewer than 9 stamps) shall be credited with 420 Treats, with 100% redemption permitted. These bonuses may be used to pay 100% of the cost of any dish or beverage from the menu. The validity period of these bonuses is 30 days from the date of crediting.
5.2.3. Participants who have fewer than 5 stamps shall not be eligible for conversion of stamps into bonuses; such stamps shall be canceled.
5.3. The transfer of tiers from the old loyalty program to the “Plus Coffee” loyalty program shall be carried out in accordance with the following procedure:
5.3.1. Each Participant registered in the old program at the time of transition shall be assigned a tier in the New Program depending on the total amount of purchases made while using the old loyalty program. The amount of purchases made by the Participant in the old program shall be counted cumulatively for the purposes of determining the tier in the New Program. The actual transition thresholds (RUB 3,000, RUB 15,000, RUB 30,000) shall apply to the existing purchase amount, allowing the Participant to immediately move to the corresponding tier without having to make new purchases to advance. No tier confirmation is required upon transfer.
5.3.2. If the Participant’s tier in the old loyalty program was not recorded (for example, due to the absence of purchases or if the customer made purchases more than one year ago), the Participant shall be assigned Tier 1 in the “Plus Coffee” loyalty program (Taster).
5.4. All bonuses accumulated in the ONE PLUS COFFEE loyalty program that have 1 or more days remaining until expiration as of the time of the purchase for which such bonuses were credited shall be preserved and transferred to the Participant’s Bonus Card account in the “Plus Coffee” loyalty program. The validity period of the bonuses shall be 90 days from the date they are credited. The percentage of transferred bonuses redeemable in a receipt shall correspond to the redemption percentage available for the Participant’s current tier in the “Plus Coffee” loyalty program.
5.5. The Provider reserves the right to clarify the mechanism for conversion and transfer on an individual basis in the event of technical errors or disputed situations. All clarifications shall be published in the mobile application and on the official website no later than 3 business days before the transfer is carried out.
5.6. These Transition Rules shall enter into force simultaneously with this Agreement and shall constitute an integral part thereof. A Participant who continues to use the Bonus Card or makes purchases after the effective date shall be deemed to have agreed to the transition terms and confirmed acceptance of all changes.
6. INFORMATION PROVIDED TO PARTICIPANTS
6.1. The mobile application informs Participants about:
● the location on the map and operating hours of ONE PLUS COFFEE catering establishments;
● the Participant’s bonus account;
● current general and personalized promotions;
● order closure and Treats received (via push notifications);
● purchase history;
● the payment result: the amount of accumulated bonus points and progress under stamp-based promotions.
6.2. Information communications: a loyalty program participant may receive SMS, email and push notifications about order closure and other events occurring as part of promotional activities if they have given consent through the mobile application or when completing the registration form.
7. USE OF THE BONUS CARD
7.1. The Participant receives a Bonus Card upon registration and authentication in the ONE PLUS COFFEE mobile application, or upon registration at the counter with a barista, or upon registration at a self-service checkout.
7.2. The Provider has the right to refuse to provide catering services or to refuse to process payments using the Bonus Card if the Provider has doubts regarding the lawful use of the Bonus Card.
7.3. The Provider has the right to terminate any Participant’s participation in the Program without prior notice for any reason, including, but not limited to, if the Participant:
- has exceeded the limit on bonus or discount activations;
- has been placed on a blocklist for violating the coffee shop’s internal rules;
- has been placed on a global blocklist due to unsuccessful attempts to activate bonuses or discounts;
- fails to comply with the terms of this Agreement;
- provides misleading information or has provided incorrect information to the Provider;
7.4. If the Participant has not made a purchase under the loyalty program for 365 days, they will be required to register again.
7.5. The Participant may terminate their participation in the Program at any time by sending the Provider written notice of termination through the feedback service on the official ONE PLUS COFFEE social media accounts, through the feedback form in the mobile application, or by submitting a request via email: support@onepluscoffee.com. The Participant’s account will be blocked in such case.
7.6. If the Bonus Card Participant encounters any difficulties or has any other questions, they may contact the official ONE PLUS COFFEE social media accounts, use the feedback form in the mobile application, or submit a request via email: support@onepluscoffee.com
8. TERM OF THE AGREEMENT
8.1. This Agreement shall enter into force upon the Participant’s acceptance of its terms by registering in the loyalty program.
8.2. The Participant’s registration in the loyalty program confirms that the User has read the terms of this Agreement and enters into it on these terms.
8.3. This Agreement shall remain in effect until December 31, 2026, in the absence of objections from the Parties. The Agreement shall be automatically extended for the next calendar year if the Participant has made at least one purchase under the loyalty program within 365 days.
8.4. This Agreement shall enter into force upon receipt of the electronic Bonus Card and shall remain in effect for 365 days from the date of the last purchase.
9. MISCELLANEOUS
9.1. Unilateral termination of this Agreement shall be permitted in the cases established by law.
9.2. The Provider shall not be liable for settlements with the User under this Agreement in the event of unforeseen failures in the operation of electrical networks or data transmission networks.
9.3. Damages under this Agreement shall be compensated within the limits of actual loss.
10. ADDRESSES AND DETAILS OF THE PROVIDERS
VAN GROUP COMPANY LLC
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TIN: |
7728429711 |
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KPP: |
770901001 |
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PSRN: |
1187746508531 |
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Settlement Account: |
40702810838000012678 |
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Bank: |
SBERBANK PJSC |
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BIC: |
044525225 |
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Correspondent Account: |
30101810400000000225 |
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Registered Address: |
Building 5, Structure 11, Premises II, Room 6, Floor 2, Nizhny Susalny Lane, Basmanny Municipal District, Intracity Municipal Territory, Moscow, 105064 |
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Email: |