PLUS COFFEE LOYALTY PROGRAM RULES
July 17, 2026
1. GENERAL PROVISIONS
1.1. These rules and terms of the Plus Coffee loyalty program (the “Rules”) apply at all ONE PRICE COFFEE locations throughout the Russian Federation. In accordance with paragraph 3 of Article 438 of the Civil Code of the Russian Federation, a person who accepts this public offer becomes a user of the loyalty program Bonus Card by registering, authorizing their account, accumulating and using bonuses called “plushki” when paying for an order at ONE PRICE COFFEE locations (the “Coffee Shop”) on the terms set out below.
1.2. Terms and definitions:
1.2.1. The Plus Coffee Loyalty Program is a loyalty program governing the relationship between the Participant and the Contractor in connection with the Participant’s acquisition of the right to receive privileges and use the terms and promotions of the loyalty program.
1.2.2. A Participant in the Plus Coffee Loyalty Program (the “Participant”) is a legally capable individual (Article 21 of the Civil Code of the Russian Federation) who has registered for the loyalty program.
1.2.3. The ONE PRICE COFFEE Mobile Application is a software product designed for registration and subsequent identification of the Participant in the Contractor’s program and used as a tool for accumulating and redeeming bonuses and using other loyalty program benefits.
1.2.4. The Bonus Card is an electronic loyalty program card valid during the term of the Agreement that allows the Participant to receive, accumulate and redeem bonuses called “plushki” as partial payment for purchases and to receive other privileges in accordance with the terms and promotions of the loyalty program. The Bonus Card is available in the ONE PRICE COFFEE mobile application.
1.2.5. The Bonus Card Balance is a notional positive amount of accumulated “plushki” representing the monetary equivalent of the scope of the Bonus Card Participant’s right to receive food service under the terms of this Agreement. The Bonus Card belongs to the Participant and may not be transferred to another person, even temporarily. If such use is detected, the Contractor will block the Bonus Card.
1.2.6. Bonuses are accounting units called “plushki” credited to the Participant’s Bonus Card balance.
1.2.7. Payment with Bonuses means deducting bonuses from the Participant’s Bonus Card balance to pay for part of an order.
1.2.8. A Loyalty Program Level is the Participant’s status that determines the cashback percentage and the maximum percentage of bonuses that may be redeemed in a receipt. The level is assigned automatically based on the Participant’s cumulative purchase amount for the entire duration of the Plus Coffee loyalty program.
The terms and definitions above may be used in this Agreement with either uppercase or lowercase initial letters and in either the singular or plural.
1.3. Each Participant has an individual bonus account.
1.4. Bonuses on the card have no cash value and may not be exchanged for cash.
1.5. LLC VAN GROUP COMPANY may amend the Loyalty Program Rules unilaterally at any time, subject to mandatory publication in the ONE PRICE COFFEE mobile application and on https://onepricecoffee.com/. Amendments to the Loyalty Program take effect upon publication or on another date specified by LLC VAN GROUP COMPANY.
1.6. By registering for and participating in the Loyalty Program, each Participant confirms that they have read these Rules and terms, accept them in full and agree that they will apply, including any updates, throughout the Participant’s participation in the Program.
1.7. The Parties enter into an Agreement under which the Contractor undertakes to provide food service to the Customer under the terms of this Agreement during its term. By registering for the Plus Coffee loyalty program, the Participant confirms full acceptance of this Agreement and agrees to comply with it.
1.8. A person may become a Participant by making a purchase of any amount at a Coffee Shop.
2. REGISTRATION FOR THE LOYALTY PROGRAM
2.1. Registration for the Loyalty Program is completed through the ONE PRICE COFFEE Mobile Application by creating a personal account and completing the required fields (Name and Phone Number).
2.2. To receive privileges, the Participant must provide all information specified in clause 2.1 of these Rules and consent to the processing of personal data.
2.3. Consent to personal data processing, service and advertising communications, and participation in promotional games or contests is governed by the Personal Data Processing Policy. Provided that consent to personal data processing has been given, registration in the ONE PRICE COFFEE mobile application confirms participation in the Loyalty Program and the Participant’s acceptance of the Loyalty Program Rules and the Personal Data Processing Policy.
2.4. Participation in the Loyalty Program is not possible without consent to personal data processing.
2.5. The Participant is responsible for ensuring that the information provided during registration is current and accurate and must independently monitor and update it, including when changing their mobile phone number.
2.6. LLC VAN GROUP COMPANY collects, stores, processes and uses the personal data of Loyalty Program Participants in accordance with the Personal Data Processing Policy.
3. ACCUMULATING POINTS UNDER THE BONUS PROGRAM
3.1. The loyalty program Bonus Card provides the Participant with the following privilege: 1 plushka = 1 ruble.
3.2. The loyalty program uses a multi-level accumulation system. The cashback percentage depends on the total amount of purchases made by the guest while participating in the Plus Coffee loyalty program.
- Taster – assigned immediately upon registration and applies until the total purchase amount reaches RUB 3,000. Cashback in plushki is 3%, and up to 30% of the receipt total may be paid with plushki;
- Hunter – applies when the total purchase amount is from RUB 3,000 to RUB 15,000. Cashback in plushki is 5%, and up to 30% of the receipt total may be paid with plushki;
- Connoisseur – applies when the total purchase amount is from RUB 15,000 to RUB 30,000. Cashback in plushki is 7%, and up to 30% of the receipt total may be paid with plushki;
- Guru – applies when the total purchase amount is RUB 30,000 or more. Cashback in plushki is 10%, and up to 100% of the receipt total may be paid with plushki.
3.3. The Participant’s level increases as the cumulative purchase amount grows.
3.4. Accumulated plushki are valid for 90 days from the date of purchase. If the plushki are not used in subsequent orders within 90 days, they expire and can no longer be used.
3.5. Bonus Card users have all rights granted to them under consumer protection laws.
3.6. Bonuses are accumulated on any order paid in cash and/or by cashless payment. The Program may not be used together with any other bonus or discount cards, coupons or other loyalty programs.
4. PAYMENT WITH POINTS UNDER THE BONUS PROGRAM
4.1. Accumulated plushki may be used as partial payment for subsequent purchases. The maximum redemption percentage depends on the Participant’s level (clause 3.2 of these Rules), is subject to sufficient plushki in the guest’s balance and requires authorization in the receipt using the Bonus Card in the mobile application. Level 4 Participants may redeem plushki for up to 100% of the order value. No plushki are accrued on the remaining amount paid with money when plushki are redeemed.
4.2. The Participant may redeem or accumulate plushki, participate in Loyalty Program promotions, collect special marks (stamps) and receive a complimentary drink under promotions using a code or QR code from the mobile application.
If the mobile application has not been downloaded, the Participant may provide the mobile phone number used to register for the Loyalty Program and accumulate plushki and special marks (stamps) under promotions. When the Participant is identified by phone number, redemption of plushki, participation in Loyalty Program promotions and receipt of a complimentary drink are unavailable.
4.3. The Participant may take part in the following loyalty program marketing promotions:
- A Participant who downloads the ONE PRICE COFFEE mobile application and completes registration is entitled to a welcome gift of 100 plushki credited to their Bonus Card balance. These bonuses may be used to pay up to 30% of the first and subsequent purchases for 10 days from the date of registration in the mobile application, after which the gift plushki expire. A Participant who was previously registered for the ONE PRICE COFFEE loyalty program will not receive welcome bonuses.
- The Participant receives a birthday gift of 50% cashback on one purchase. The offer is valid for 11 days: 3 days before the birthday, on the birthday itself and for 7 days after it. Increased cashback is credited once for the purchase of any drink or food item. The cashback is valid for 10 days from the date it is credited, after which the gift plushki expire.
- The Participant may take part in the Refer a Friend promotion by inviting friends to join the loyalty program and make purchases at ONE PRICE COFFEE locations. The Participant receives 100 plushki credited to their Bonus Card balance for the first loyalty program purchase made by each referred friend. These bonuses may be used to pay up to 30% of subsequent purchases for 10 days from the date the gift plushki are credited, after which they expire. The friend must register for the Loyalty Program by installing the mobile application and then make their first purchase of any amount within 10 days after registration, using the loyalty program and paying with money. When registering in the ONE PRICE COFFEE mobile application and entering the referral promo code during registration, the referred friend receives a 100% discount on the first drink from the list below, prepared with regular milk and based on espresso:
- Espresso;
- Americano, 200 ml;
- Cocoa, 200 ml;
- Cappuccino, 200 ml;
- Latte, 200 ml;
- Matcha Latte, 200 ml;
- Classic Raf, 200 ml;
- Vanilla Cream Raf, 200 ml;
- Hojicha Latte, 200 ml;
- Flat White, 200 ml.
4.4. The validity period of plushki awarded under additional promotions is specified separately in push notifications, email messages, social media or the mobile application.
4.5. To receive food service under this Agreement, when paying the Bonus Card Participant must show the Coffee Shop barista (cashier) the QR code from the ONE PRICE COFFEE mobile application or state their phone number. When placing an order at a self-service checkout, the Participant must use the code from the ONE PRICE COFFEE mobile application or enter their phone number.
5. RULES FOR TRANSITIONING FROM THE FORMER ONE PRICE COFFEE LOYALTY PROGRAM TO THE NEW PLUS COFFEE LOYALTY PROGRAM
5.1. From the effective date of these Rules, the former ONE PRICE COFFEE loyalty program is replaced by the Plus Coffee loyalty program (the “Program”). Participation in the former program ends, and all privileges, bonuses and other assets accumulated by Participants are transferred to the Plus Coffee loyalty program in accordance with this section.
5.2. The “10th Coffee Free” promotion, which provided for the accumulation of special marks (stamps) and receipt of a complimentary drink, ends on the effective date of these Rules. No new stamps will be accumulated under this promotion. Previously accumulated stamps and complimentary drinks will be converted into bonuses (“plushki”) as follows:
5.2.1. Participants who have an unused complimentary drink (10th coffee) at the time of transition will receive 420 plushki in their Plus Coffee loyalty program bonus account with a 100% redemption rate. These bonuses may be used to pay 100% of the cost of any food item or drink on the menu. Their validity period is the same as the validity period of the complimentary drink received under the former ONE PRICE COFFEE loyalty program.
5.2.2. Participants who have accumulated 5 or more stamps but have not yet earned a complimentary drink at the time of transition (fewer than 9 stamps) will receive 420 plushki with a 100% redemption rate. These bonuses may be used to pay 100% of the cost of any food item or drink on the menu. The bonuses are valid for 30 days from the date they are credited.
5.2.3. Participants with fewer than 5 stamps are not eligible to have their stamps converted into bonuses; those stamps will be cancelled.
5.3. Levels are transferred from the former loyalty program to the Plus Coffee loyalty program as follows:
5.3.1. Each Participant registered in the former program at the time of transition is assigned a level in the new program based on the amount of purchases made using the former loyalty program. Purchases made by the Participant under the former program are counted cumulatively to determine the level in the new program. The applicable thresholds (RUB 3,000, RUB 15,000 and RUB 30,000) are applied to the Participant’s existing purchase total, allowing the Participant to move immediately to the corresponding level without making additional purchases. No level confirmation is required during the transfer.
5.3.2. If the Participant’s level in the former loyalty program was not recorded, for example because no purchases were made or because the customer last made a purchase more than one year ago, the Participant is assigned Level 1 (Taster) in the Plus Coffee loyalty program.
5.4. All bonuses accumulated in the ONE PRICE COFFEE loyalty program that remain valid for at least one day at the time of transition are retained and transferred to the Participant’s bonus account in the Plus Coffee loyalty program. The bonuses are valid for 90 days from the date they were credited. The percentage of transferred bonuses that may be redeemed in a receipt corresponds to the redemption percentage available at the Participant’s current Plus Coffee loyalty program level.
5.5. The Contractor reserves the right to clarify the conversion and transfer procedure on an individual basis in the event of technical errors or disputes. All clarifications will be published in the mobile application and on the official website no later than 3 business days before the transfer is performed.
5.6. These Transition Rules take effect at the same time as this Agreement and form an integral part of it. A Participant who continues to use the Bonus Card or make purchases after the effective date is deemed to have agreed to the transition terms and accepted all changes.
6. NOTIFYING PARTICIPANTS
6.1. The mobile application informs Participants about:
- the location and opening hours of ONE PRICE COFFEE food service locations on the map;
- the Participant’s bonus account;
- current general and personalized promotions;
- order completion and plushki received, via push notifications;
- purchase history;
- payment results, including the amount of accumulated bonus points and progress in stamp-based promotions.
6.2. Information messages: a Loyalty Program Participant may receive SMS, email and push notifications about order completion and other events related to promotions if the Participant has given consent through the mobile application or when completing a form.
7. USE OF THE BONUS CARD
7.1. The Participant receives a Bonus Card upon registration and identification in the ONE PRICE COFFEE Mobile Application, upon registration at the cashier with a barista or upon registration at a self-service checkout.
7.2. The Contractor may refuse to provide food service or decline to process transactions using the Bonus Card if the Contractor has doubts about the lawful use of the Bonus Card.
7.3. The Contractor may terminate any Participant’s participation in the Program without notice for any reason, including, without limitation, if the Participant:
- exceeds the limit for activating bonuses or discounts;
- is added to a block list for violating internal Coffee Shop rules;
- is added to a global block list due to unsuccessful attempts to activate bonuses or discounts;
- fails to comply with this Agreement;
- provides misleading information or has provided incorrect information to the Contractor.
7.4. If the Participant has not made a purchase under the loyalty program for 365 days, the Participant will be required to register again.
7.5. The Participant may terminate participation in the Program at any time by sending the Contractor written notice through the feedback channels in ONE PRICE COFFEE’s official social media accounts, through the feedback form in the mobile application or by email to support@onepricecoffee.com. The Participant’s account will then be blocked.
7.6. If a Bonus Card Participant experiences any difficulties or has any questions, they may contact ONE PRICE COFFEE through the company’s official social media accounts, use the feedback form in the mobile application or email support@onepricecoffee.com.
8. TERM OF THE AGREEMENT
8.1. This Agreement takes effect when the Participant accepts its terms by registering for the loyalty program.
8.2. Registration for the loyalty program confirms that the User has read this Agreement and enters into it on these terms.
8.3. This Agreement is valid through December 31, 2026, unless either Party objects. It is automatically extended for the next calendar year if the Participant has made at least one purchase under the loyalty program within 365 days.
8.4. This Agreement takes effect when the electronic Bonus Card is received and remains valid for 365 days from the date of the last purchase.
9. OTHER TERMS
9.1. This Agreement may be terminated unilaterally in the cases established by law.
9.2. The Contractor is not liable for settlements with the User under this Agreement in the event of unforeseen failures in electrical networks or data transmission networks.
9.3. Damages under this Agreement are recoverable only to the extent of actual loss.
10. CONTRACTOR’S ADDRESS AND DETAILS
LLC VAN GROUP COMPANY
Taxpayer Identification Number (INN): 7728429711
Tax Registration Reason Code (KPP): 770901001
Primary State Registration Number (OGRN): 1187746508531
Settlement account: 40702810838000012678
Bank: PJSC SBERBANK
BIC: 044525225
Correspondent account: 30101810400000000225
Registered address: Room 6, Floor 2, Premises II, Building 11, 5 Nizhny Susalny Lane, Basmanny Municipal District, Moscow, 105064, Russian Federation
Email: support@onepricecoffee.com